the motley crew way

We approach Purpose Consulting as a way to bring the leadership team together, build buy-in from the ground-up and pivot to a n ew future. We help companies redesign their DNA - not just wordsmith it.

Our approach has helped our client refine their next phase of growth with their new North Star.

Our take on positioning is that it is grounded in your narrative. So we connect deep market analysis led by our analysts to your narrative - essentially creating a story framework that is grounded in your business reality - not just 'another story angle'.

This has enabled a deep-tech client to pivot their positioning and expand into new categories.

Finding the 'AHA' that hooks your audience, turning insight into stories, creating new consumer habits and turning experiences into stories - this is all part of our disciplined approach to driving influence for your brand.

This is a team that leveraged one of the world's leading trend spotters to give credence to a retail concept.  

The C-suite has never come under greater pressure than in recent years - having to manage global crises, market uncertainties, digital disruption and a huge shift in employee expectations. We prepare the C-suite to engage with these stakeholders at a much higher level - creating a strategy, beyond the coaching or spokesperson training.

Our client leverages us as their trusted advisor and coach to reboot their stakeholder engagement from communications style to strategy.

Being a mix of seasoned crisis communications experts, business leaders and owners, we understand how the C-suite, the board, the different publics and staff all view each crisis differently. This mix of perspectives ensures we are uniquely positioned to help organisations crystal-ball issues, build up their crisis readiness and recover from reputational threats. 

We helped a leading consumer brand re-enter the China market after a product crisis.